Every piece is made for one woman. Nothing waits on a shelf, and nothing is cut until we know who will wear it. It is how we have worked since 2010, because modest fashion should fit the woman, not the other way round.

How it works

1. Choose your piece. Browse the collections and select the design you love.

2. Share your measurements. Choose the way that suits you best:

• 3D body scan. We send you a secure link to our AI-powered 3D body scanning tool. Follow the on-screen instructions carefully, and it captures your measurements from your phone camera. Your photos are not shared with us; we receive only a 3D body model and your measurements.
• In-person fitting. Prefer to be measured in person? Visit our atelier by appointment. Book a fitting.
• Your own measurements. If you already know them, email or WhatsApp them to us after placing your order.
• Standard sizes. Prefer to keep it simple? Choose S, M or L, and we will make your piece to that size. See our Size Chart.

3. Made in our atelier. Your piece is cut, stitched and finished by hand in our atelier, with embroidery and detailing done by our own team. How long it takes depends on the piece:

• Standard pieces (sporty, linen and prayer abayas in S, M or L): dispatched within 2 weeks
• Embroidered and limited-edition pieces, including Kashmir Bloom, SUKOON and Qalb: 2–3 weeks, as every stitch is worked by hand
• Made to your measurements (sporty and prayer abayas): 3–4 weeks
• RIQ'AH and bespoke commissions: 2–3 weeks or more, confirmed when you order

4. Delivered to you. Once your piece is ready, we deliver it to your door.

• Free delivery across the UAE when your order is AED 1,000 or more.
• For orders under AED 1,000, UAE delivery costs AED 13.
• We deliver worldwide with DHL Express: AED 110 to the GCC and Levant, AED 155 to the UK, Europe, USA, Canada, South Asia and Asia-Pacific, and AED 255 to the rest of the world.

UAE orders usually arrive 2 to 5 working days after they leave our atelier, and international orders 1 to 5 business days, depending on the region. See our Shipping Policy for details.

Personalisation

Most pieces can be tailored to you. You are welcome to adjust the length and sleeve length, and choose your lining colour. Simply let us know when you share your measurements.

A few designs are cut in a way that works only in standard sizes. Our mesh sporty abayas, for example, are available in S, M and L only and cannot be made to custom measurements. Where this applies, it is noted on the product page.

Exchanges and returns

Pieces made to your measurements cannot be returned or exchanged for change of mind. If you ordered a standard size (S, M or L), you may exchange it for another standard size within 7 days of delivery, as long as it is unworn with tags attached.

If you receive the wrong item or notice a manufacturing defect, contact us within 48 hours of delivery with photos as proof. We review every claim; if we accept it, we repair or remake the piece, or replace it with the correct item, where we can. If a refund is approved instead, we refund 50% of the order value. Read our full Exchange Policy.

Questions before you order?

Contact us or book a fitting. We are happy to guide you on sizing, fabric and fit.